The Science of Getting Rich was never meant to be merely read. It was meant to be lived.
Join Francesco Bellomo and Brian Proctor in Milan for two immersive days of prosperity, identity, gratitude, value, decision and action.
The real prize isn’t only what you create. It’s the energy and person you become while creating it.
More than a century ago, Wallace D. Wattles wrote a small green book about wealth, creation, purpose and the way a person thinks and acts. Generations of readers have come to know it simply as “the little green book.”
Millions have encountered its ideas. Far fewer have made them a way of living. Yet those principles have traveled into bestselling books, multimillion-dollar businesses, global teaching careers and deeply changed lives.
Wattles’ book has been credited, recommended, reread and taught by people behind bestselling books, major businesses and global audiences. Some say it changed their lives. Others kept teaching it or returning to it for decades. The common thread is simple: they did not treat it like disposable inspiration.
Rhonda’s official history says The Science of Getting Rich gave her “a glimpse of The Secret.” She began researching and applying the ideas, and describes her life as transforming from that point forward.
Jen says this is the book she recommends to people more than any other — and one she reads over and over. Her interpretation of “rich” reaches beyond money into having what you need to fully express your gifts.
David says Wattles’ book has been the most influential book in his life and that for more than 20 years he has not traveled or taught without it. He has also publicly connected the work to building his multi-million-dollar global coaching practice.
Across more than six decades of study and teaching, Bob returned again and again to prosperity principles like these, including a public walkthrough of all 14 chapters of Wattles’ book. He taught “riches” as something that reaches across money, relationships, health, fitness and personal fulfillment.
Jack includes The Science of Getting Rich among his recommended resources for financial success and among his own top reads for understanding the Law of Attraction.
Wayne Dyer became one of the modern world’s best-known teachers of intention, abundance and the idea that an inner shift can precede an outer one. A modern edition of Wattles’ work specifically identifies Dyer as one of the writers influenced by The Science of Getting Rich and says its material carried into his own writing.
Financial prosperity matters here. So do the thinking, identity, gratitude, purpose, value creation and purposeful action that sit underneath a prosperous life.
Look directly at the principles behind creating greater financial results, greater value and a more expansive relationship with possibility.
Examine the paradigms, conditioning and self-concept that shape what you expect, what you notice and what you repeatedly do.
Connect prosperity with creation, contribution, gratitude, service and the decisions that move an idea into useful action.
You may be the solid one. The provider. The parent. The partner. The leader. The person who solves the problem, carries the responsibility, keeps the promise and makes sure everyone else is okay.
And somewhere along the way, your own desires can become the easiest thing to postpone.
This Experience is permission to stop doing that.
Come to Milan. Step out of the routines, roles and responsibilities that normally have first claim on your attention. Give yourself two beautiful days to think bigger, feel more deeply, reconnect with what you want, and be surrounded by people who are doing the same.
You do not have to justify wanting more life. More prosperity. More joy. More freedom. More love. More presence. Sometimes honoring that desire is the very thing that allows you to return to everyone you love with more of yourself available to give.
December 5–6, 2026 · Milan · A focused room of a few dozen people
The journey begins with Wattles’ original work, continues through decades of study and teaching by Bob Proctor, and arrives in Milan through the distinct perspectives Brian and Francesco bring to these principles today.
The Science of Getting Rich laid out the principles at the heart of this Experience: a way of thinking, creating, acting and relating to prosperity that has been studied for generations.
For more than 60 years, Bob studied, lived and shared prosperity principles with people around the world, bringing ideas like these into the lives of millions.
Two different journeys now meet in one room: Brian brings the Proctor legacy experienced from the inside; Francesco has devoted more than fifteen years to studying, living, applying and teaching the principles of prosperity.
The event is designed to keep moving from an idea, to real understanding, to something you can actually apply.
Return to the core ideas: what Wattles wrote, the deeper meaning behind them, and the prosperity principles Brian and Francesco have studied and lived.
Question the idea. Explore it. Connect it to paradigms, identity, purpose, gratitude, decisions and the results you are creating now.
Reflect, participate, make decisions, work through exercises and translate the principle into an action you can take beyond the room.
Across the two days, Brian and Francesco will take you deeply into the ideas that sit at the heart of Wattles’ work — and continually bring them back to your own life, decisions and results.
The original work behind the Experience.
How thought becomes direction.
Purposeful movement instead of passive wishing.
Choosing a direction that matters.
The patterns already shaping what feels possible.
The person behind the result.
Value, contribution and an expansive way of thinking.
A principle that changes attention and relationship to life.
Prosperity through useful creation.
Turning intention into a chosen direction.
Translating thought into movement and results.
Reflection, participation and direct interaction.
“There are decades where nothing happens;
and there are weeks where decades happen.”
What if December 5–6 is that kind of weekend for you?
There is a difference between reading an idea alone and entering a room where dozens of people are holding a powerful intention at the same time.
You feel it. Courage becomes contagious. A decision made by one person gives someone else permission to make theirs. A question changes the temperature of the room. An insight lands differently because it arrives with emotion, attention, presence and collective energy behind it.
Call it resonance, collective energy, or the power of an environment where dozens of people share the same intention. When you enter a room like that, you are not simply listening to information: for hours you are immersed in ideas, words, emotions, intention and energy. It is an experience that can deeply influence how you perceive yourself and, especially, how you shape your being through what is shared.
You are not simply coming to hear Brian and Francesco speak. You are spending two days immersed in an environment designed to work on awareness, identity and being.
Hotel Principe di Savoia has stood on Piazza della Repubblica since 1927. Its neoclassical grandeur, warm light, quiet gardens and nearly century-long history of welcoming international travellers, artists, leaders and visionaries make it more than a location for this Experience. It becomes part of the emotional architecture of the two days.
Environment is an amplifier. For two days, the elegance, history and beauty of the Principe di Savoia become part of the Experience — a physical reminder that these principles are meant to be lived at a larger level.
The setting is the Hotel Principe di Savoia in Milan — chosen to match the premium, focused feeling of the Experience.
Simultaneous translation will be available in both directions, so Brian and Francesco can teach naturally — and you can follow the full Experience in the language you understand best.
Simultaneous English translation will be available.
Simultaneous Italian translation will be available.
You want to create greater value, grow prosperity and make stronger decisions without reducing success to tactics alone.
You are capable, ambitious and ready to think more deliberately about the next level of your work, income, purpose and influence.
You already study ideas around paradigms, identity, purpose and prosperity — and want to go deeper in a live room.
You do not need prior knowledge. The Experience is designed to make the principles understandable, relevant and practical from the room onward.
Brian and Francesco come from different paths, but share the same question: how do you take timeless principles and actually live them?
Francesco Bellomo is a Prosperity Mentor, coach, speaker and author known for helping people elevate performance across the spiritual, mental, emotional and physical dimensions of life. After studying with some of the world’s leading mentors, he developed a holistic methodology that brings together mindset, self-discipline, inner clarity and purposeful action.
His work serves individuals, professionals and athletes who want to unlock more of their potential while creating greater prosperity, balance, fulfillment and excellence. He has also worked with FIFA, bringing his approach into high-performance environments where mindset, discipline, clarity and consistent execution matter.
Francesco’s mission is to help people align who they are internally with the results they want to create externally — so success becomes something they can embody and sustain across business, performance, relationships and life.
Brian Proctor grew up with a front-row seat to one of the most influential journeys in modern personal development. Born in 1961—the same year his father, Bob Proctor, was introduced to Think and Grow Rich—Brian spent 60 years as his father’s best friend and nearly 30 years working alongside him.
Behind the scenes, Brian became a highly successful marketer and business builder, helping expand Bob’s work online and generating millions of dollars through major affiliate and joint-venture launches. Today, as co-founder of Proctor’s Principles with his wife, Cory Kelly Proctor, Brian carries forward the lessons he learned from Bob in a practical, modern way.
Brian is the author of My Father Knew the Secret, 12 Easy Steps To Change Your Life, and Quit Screwing Around: This Is Your Life.
After a full first day inside the principles, VIP participants will continue the Experience in a more intimate setting with Brian and Francesco.
Join Brian Proctor and Francesco Bellomo live in Milan for the first edition of The Science of Getting Rich Experience.
Complete admission to the full two-day Experience at Hotel Principe di Savoia.
Everything in General, plus the intimate VIP layer designed to continue the conversation beyond the main stage.
This is not simply a question of whether you can fit two days into your calendar. It is a question of what becomes possible when you deliberately step outside the familiar and create space for a different level of thinking, feeling, deciding and receiving.
Traveling, rearranging your schedule, investing in yourself and entering a room with intention can interrupt the automatic rhythm of ordinary life. That interruption creates awareness — and awareness is where change can begin.
Because your normal life is very good at reproducing your normal thinking. The same environment, conversations, obligations and rhythms continually reinforce the identity and patterns you already know.
Two full days creates something different: enough uninterrupted space to go beneath inspiration and actually examine how you think about prosperity, what you believe you are available for, the decisions you keep postponing, the paradigms you keep obeying and the kind of person you are becoming.
You are not coming to Milan merely to collect more information. You are creating a break in the pattern long enough to see something new — and then make decisions from that new awareness.
You absolutely can read the book at home. And you should. But reading an idea and entering an environment built around that idea are very different experiences.
When you travel with purpose, leave your normal surroundings and physically place yourself in a room devoted to growth, you signal to yourself that this matters. You become more present. Your attention changes. Your senses wake up. The conversations are different. The people around you are asking different questions. The emotional energy of the room becomes part of what you experience.
There is also a deeper spiritual principle at work: growth often asks us to move beyond the edge of what is familiar. Not because discomfort is valuable by itself, but because the moment you notice resistance — the inconvenience, the expense, the travel, the uncertainty — you get to see the exact boundary your current identity has been protecting.
Think of your inner capacity like a vessel. You may desire more prosperity, more love, more opportunity, more responsibility, more creativity and a greater ability to contribute — but receiving more also asks you to become capable of holding more.
Spiritually, expansion is not only about attracting something toward you. It is about enlarging the part of you that can receive it, hold it without shrinking, and channel it into useful expression.
Intentional experiences outside your comfort zone can expose the places where that vessel contracts: where you become afraid, defensive, controlling, hesitant, doubtful or attached to what is familiar. Seeing those edges gives you an opportunity to expand beyond them.
In that sense, the effort involved in getting here is not separate from the Experience. It can be part of the Experience. You are practicing movement before you ever enter the ballroom.
Because a live room is not only transmitting words. It is transmitting attention, emotion, intention, questions, reactions, courage and possibility.
You hear an idea differently when hundreds of small cues are happening around you at once — when someone beside you has the realization you needed, when a question from across the room opens something in you, when the energy changes after a powerful teaching, or when you feel the collective decision of a group of people who came there to grow.
There is a kind of energetic entanglement that can happen in a deeply intentional room: one person’s insight affects another person’s thinking; one person’s courage gives another permission; one breakthrough changes the emotional field for everyone who witnesses it.
Because you are not purchasing sixteen hours of information. Information is abundant. The real value is concentrated attention, environment, access, application and the decisions that can emerge when you take yourself and your next level seriously.
For some people, the most valuable moment of the weekend may be a business decision. For someone else, it may be finally seeing a belief that has capped their income for years. For another, it may be a conversation about purpose, a shift in a relationship, a new standard for how they use their time, or the courage to move on an idea they have delayed.
Investment itself can also create a different level of participation. When something costs you time, money, travel and effort, you tend to meet it with more intention. You listen differently because you have decided that the experience matters.
The purpose is not for you to leave Milan impressed. It is for you to leave Milan different in the way you see, choose and act.
Across the two days, Brian and Francesco will continually bring the work back to application: your thinking, your identity, your paradigms, your relationship with prosperity, your purpose, gratitude, value creation, decision and purposeful action.
You will have opportunities to think, reflect, participate, ask questions, make decisions and translate principles into your own money, work, relationships and life. The real measure of the weekend is what you begin doing differently because of what you saw.
Possibly even more so. Success can create its own comfort zone. A strategy that once expanded you can become the very structure you are now afraid to outgrow.
This Experience is for people who sense that another level is available — financially, professionally, personally or spiritually — and who are willing to question the assumptions that produced the level they are on now.
The question is not whether your life is already good. The question is whether you feel called toward more expression, more contribution, more prosperity, more freedom or more aliveness.
Brian Proctor and Francesco Bellomo will both teach throughout the two-day Experience, bringing their distinct perspectives, stories and applications of the principles into the room.
No. Some participants may have studied Wattles or Bob Proctor for years; others may encounter these ideas for the first time through the Experience. The principles will be explored from the ground up and continually brought back to practical application, so you can enter wherever you are.
No. Financial prosperity is unapologetically part of the conversation — but “rich” here is bigger than a number. The Experience explores the thinking, identity, paradigms, purpose, gratitude, value creation, decision and purposeful action behind a prosperous life. More money can matter. So can more freedom, love, joy, presence, contribution and the ability to direct your energy toward what matters most.
Both. When Francesco speaks in Italian, simultaneous English translation will be available. When Brian speaks in English, simultaneous Italian translation will be available. Italian- and English-speaking guests can therefore participate fully in the same room and the same Experience.
General Experience includes full admission to both days of the live event: Saturday, December 5 from 9:00 AM–5:00 PM and Sunday, December 6 from 9:00 AM–5:00 PM, at Hotel Principe di Savoia in Milan.
VIP includes full admission to both days, priority seating, the exclusive Saturday evening VIP Dinner & Coaching Experience with Brian and Francesco, a smaller private Q&A/coaching conversation, a personal photo opportunity, and a special copy of The Science of Getting Rich signed by Brian and Francesco.
The VIP layer is designed for people who want more proximity, more conversation and more opportunity to process the work directly with the two presenters.
Saturday evening after Day One. After a full day immersed in the principles, VIP guests will move into a more intimate setting with Brian and Francesco to continue the conversation, ask questions, receive coaching and reflect on what has opened up during the day — then return Sunday for Day Two with that deeper level of connection.
This is a focused live Experience for a few dozen people, not a room of 5,000 faces. You will feel connected, seen, and cared for. Attendance is intentionally limited by the room, and registration closes when the available seats are taken.
Join Brian Proctor and Francesco Bellomo for two focused days of principle, understanding and application — in a room built for people who believe another level is possible.
“Believe, and your belief will create the fact.” — James Allen
Get started today before this once in a lifetime opportunity expires.
